XI. The Nine Market Situations – CEO of Variety

Sun Tzu said: 37. By altering his arrangements and changing his plans, he keeps the enemy without definite knowledge.  By shifting his camp and taking circuitous routes, he prevents the enemy from anticipating his purpose. 38. At the critical moment, the leader of an army acts like one who has climbed up a height and then kicks away the ladder behind him.  He carries his men deep into hostile territory before he shows his hand.

In business: 37. By altering his arrangements and changing his plans, he keeps the competition without definite knowledge. By shifting his message and taking indirect routes, he prevents the competition from anticipating his purpose. 38. At the critical moment, the leader of a company acts like one who has climbed up a height and then kicks away the ladder behind him. He carries his employees deep into the markets of the competitors before he shows his hand.

Posted in Flexibility, Subtlety, The CEO, Variety, XI. The Nine Market Situations | Leave a comment

XI. The Nine Market Situations – No Superstition

Sun Tzu said: 26. Prohibit the taking of omens, and do away with superstitious doubts.  Then, until death itself comes, no calamity need be feared.

In business: 26. Prohibit the taking of prophecies, and do away with superstitious doubts. Then, until the brink of bankruptcy itself, no misfortunes need be feared.

Posted in Action, Culture, Finance and Discipline, The CEO, XI. The Nine Market Situations | Leave a comment

XI. The Nine Market Situations – Power of Culture

Sun Tzu said: 25. Thus, without waiting to be marshaled, the soldiers will be constantly on the qui vive; without waiting to be asked, they will do your will; without restrictions, they will be faithful; without giving orders, they can be trusted.

In business: 25. Thus, without waiting to be tutored, the fighters will be constantly on the move; without waiting to be asked, they will do your will; without restrictions, they will be faithful; without giving orders, they can be trusted.

Posted in Conclusions, Culture, The CEO, XI. The Nine Market Situations | Leave a comment

XI. The Nine Market Situations – Unfathomable Plans

Sun Tzu said: 22. Carefully study the well-being of your men, and do not overtax them.  Concentrate your energy and hoard your strength.  Keep your army continually on the move, and devise unfathomable plans.

In business: 22. Carefully study the well-being of your employees, and do not underpay them. Concentrate your energy and hoard your strength. Keep your teams continually on the move, and envision fantastic plans.

Posted in Action, Awareness, Culture, Finance and Discipline, Key Advice, Passion, The CEO, XI. The Nine Market Situations | Leave a comment

XI. The Nine Market Situations – Sense of Urgency

Sun Tzu said: 19. Rapidity is the essence of war:  take advantage of the enemy’s unreadiness, make your way by unexpected routes, and attack unguarded spots.

In business: 19. Sense of urgency is the essence of business: take advantage of the rival’s unreadiness, make your way by unexpected routes, and claim undefended positions.

Posted in Action, Creativity, Key Advice, Picking Battles, XI. The Nine Market Situations | Leave a comment

XI. The Nine Market Situations – Seize Position

Sun Tzu said: 18. If asked how to cope with a great host of the enemy in orderly array and on the point of marching to the attack, I should say:  “Begin by seizing something which your opponent holds dear; then he will be amenable to your will.”

In business: 18. If asked how to cope with a great competitor in an effective manner and on the point of initiating a campaign, I should say: “Begin by seizing a position that your opponent holds dear, then he will be amenable to your will.”

Posted in Action, Creativity, XI. The Nine Market Situations | Leave a comment

XI. The Nine Market Situations – Disrupting

Sun Tzu said: 15. Those who were called skillful leaders of old knew how to drive a wedge between the enemy’s front and rear; to prevent co-operation between his large and small divisions; to hinder the good troops from rescuing the bad, the officers from rallying their men. 16. When the enemy’s men were united, they managed to keep them in disorder. 17. When it was to their advantage, they made a forward move; when otherwise, they stopped still.

In business: 15. Those who were called skilful leaders of old knew how to drive a wedge between the competition’s top and bottom; to prevent co-operation between his employees; to hinder the good teams from bailing out the bad, the leaders from rallying their employees. 16. When the rival’s employees were united, they managed to keep them in disorder. 17. When it was to their advantage, they made a forward move; when otherwise, they remained calm.

Posted in Action, Creativity, Perception, The CEO, XI. The Nine Market Situations | Leave a comment

X. Industries – Success Complete

Sun Tzu said: 30. Hence the experienced soldier, once in motion, is never bewildered; once he has broken camp, he is never at a loss. 31. Hence the saying:  If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.

In business: 30. Hence the experienced employee, once in motion, is never confused; once he has set off towards his mission, he is never disoriented. 31. Hence the saying: If you know the competition and know yourself, your success will not stand in doubt; if you know the Trend and the Market, you may make your success complete.

Posted in Awareness, Key Advice, The Market, The Trend, X. Industries | Leave a comment

X. Industries – Your Children

Sun Tzu said: 25. Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death. 26. If, however, you are indulgent, but unable to make your authority felt; kind-hearted, but unable to enforce your commands; and incapable, moreover, of quelling disorder:  then your soldiers must be likened to spoilt children; they are useless for any practical purpose.

In business: 25. Regard your employees as your children, and they will follow you into the deepest valleys; look upon them as your own beloved daughters, and they will stand by you even unto bankruptcy. 26. If, however, you are lenient, but unable to make your authority felt; kind-hearted, but unable to enforce your commands; and incapable, moreover, of quelling disorder: then your employees must be likened to spoilt children; they are useless for any practical purpose.

Posted in Creativity, Culture, Finance and Discipline, Key Advice, The CEO, X. Industries | Leave a comment

X. Industries – The Dream CEO

Sun Tzu said: 24. The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.

In business: 24. The business leader who advances without craving fame and retreats without fearing disgrace, whose only thought is to protect his company and do good service for his owner, is the jewel of the group.

Posted in Key Advice, Prestigelessness, The CEO, X. Industries | Leave a comment