Category Archives: The Market

IX. Positioning the Company – Killing Litigation

Sun Tzu said:  7. In crossing salt-marshes, your sole concern should be to get over them quickly, without any delay.  8. If forced to fight in a salt-marsh, you should have water and grass near you, and get your back … Continue reading

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IX. Positioning the Company – Capture Profitable Segments

Sun Tzu said:  5. If you are anxious to fight, you should not go to meet the invader near a river which he has to cross.  6. Moor your craft higher up than the enemy, and facing the sun.  Do … Continue reading

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IX. Positioning the Company – Retain Good Customers

Sun Tzu said:  3. After crossing a river, you should get far away from it.  4. When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream. It will be best to … Continue reading

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IX. Positioning the Company – Capture the Trend

Sun Tzu said:  1.  We come now to the question of encamping the army, and observing signs of the enemy.  Pass quickly over mountains, and keep in the neighborhood of valleys.  2. Camp in high places, facing the sun.  Do … Continue reading

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VIII. Variation in Tactics – Market Guidance

Sun Tzu said:  1.  In war, the general receives his commands from the sovereign, collects his army and concentrates his forces  2. When in difficult country, do not encamp.  In country where high roads intersect, join hands with your allies.  … Continue reading

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III. Action by Stratagem – Taking the Market Intact

Sun Tzu said:  1.  In the practical art of war, the best thing of all is to take the enemy’s country whole and intact; to shatter and destroy it is not so good.  So, too, it is better to recapture … Continue reading

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I. Laying Plans – The Trend and The Market

Sun Tzu said:  7. Heaven signifies night and day, cold and heat, times and seasons. 8. Earth comprises distances, great and small; danger and security; open ground and narrow passes; the chances of life and death. In business: 7. The … Continue reading

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