Category Archives: The Market

XI. The Nine Market Situations – Follow then Strike

Sun Tzu said: 66. Forestall your opponent by seizing what he holds dear, and subtly contrive to time his arrival on the ground. 67. Walk in the path defined by rule, and accommodate yourself to the enemy until you can … Continue reading

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XI. The Nine Market Situations – Local Guides

Sun Tzu said: 52. We cannot enter into alliance with neighboring princes until we are acquainted with their designs.  We are not fit to lead an army on the march unless we are familiar with the face of the country–its … Continue reading

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XI. The Nine Market Situations – Penetrate Deeply

Sun Tzu said: 41. The different measures suited to the nine varieties of ground; the expediency of aggressive or defensive tactics; and the fundamental laws of human nature:  these are things that must most certainly be studied. 42. When invading … Continue reading

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X. Industries – Success Complete

Sun Tzu said: 30. Hence the experienced soldier, once in motion, is never bewildered; once he has broken camp, he is never at a loss. 31. Hence the saying:  If you know the enemy and know yourself, your victory will … Continue reading

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X. Industries – Protected

Sun Tzu said: 12. If you are situated at a great distance from the enemy, and the strength of the two armies is equal, it is not easy to provoke a battle, and fighting will be to your disadvantage. In … Continue reading

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X. Industries – Complex

Sun Tzu said:  4. Ground which can be abandoned but is hard to re-occupy is called entangling.  5. From a position of this sort, if the enemy is unprepared, you may sally forth and defeat him.  But if the enemy … Continue reading

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X. Industries – The Six Kinds

Sun Tzu said:  1.  We may distinguish six kinds of terrain, to wit:  (1) Accessible ground; (2) entangling ground; (3) temporizing ground; (4) narrow passes; (5) precipitous heights; (6) positions at a great distance from the enemy. In business: 1. … Continue reading

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IX. Positioning the Company – Unoccupied Spot

Sun Tzu said: 31. If the enemy sees an advantage to be gained and makes no effort to secure it, the soldiers are exhausted. 32. If birds gather on any spot, it is unoccupied.  Clamor by night betokens nervousness. In … Continue reading

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IX. Positioning the Company – Opaque Markets

Sun Tzu said: 17. If in the neighborhood of your camp there should be any hilly country, ponds surrounded by aquatic grass, hollow basins filled with reeds, or woods with thick undergrowth, they must be carefully routed out and searched; … Continue reading

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IX. Positioning the Company – Act on the Obvious

Sun Tzu said: 10. These are the four useful branches of military knowledge which enabled the Yellow Emperor to vanquish four several sovereigns. 11. All armies prefer high ground to low and sunny places to dark. In business: 10. These … Continue reading

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