Category Archives: The CEO

XI. The Nine Market Situations – Unfathomable Plans

Sun Tzu said: 22. Carefully study the well-being of your men, and do not overtax them.  Concentrate your energy and hoard your strength.  Keep your army continually on the move, and devise unfathomable plans. In business: 22. Carefully study the … Continue reading

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XI. The Nine Market Situations – Disrupting

Sun Tzu said: 15. Those who were called skillful leaders of old knew how to drive a wedge between the enemy’s front and rear; to prevent co-operation between his large and small divisions; to hinder the good troops from rescuing … Continue reading

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X. Industries – Your Children

Sun Tzu said: 25. Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death. 26. If, however, you … Continue reading

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X. Industries – The Dream CEO

Sun Tzu said: 24. The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom. In business: 24. … Continue reading

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X. Industries – The Owner’s Bidding

Sun Tzu said: 23. If fighting is sure to result in victory, then you must fight, even though the ruler forbid it; if fighting will not result in victory, then you must not fight even at the ruler’s bidding. In … Continue reading

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X. Industries – CEO Disasters

Sun Tzu said: 14. Now an army is exposed to six several calamities, not arising from natural causes, but from faults for which the general is responsible.  These are:  (1) Flight; (2) insubordination; (3) collapse; (4) ruin; (5) disorganization; (6) … Continue reading

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IX. Positioning the Company – Habitual Enforcement

Sun Tzu said: 44. If in training soldiers commands are habitually enforced, the army will be well-disciplined; if not, its discipline will be bad. 45. If a general shows confidence in his men but always insists on his orders being … Continue reading

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VIII. Variation in Tactics – Study the Faults

Sun Tzu said: 13. These are the five besetting sins of a general, ruinous to the conduct of war. 14. When an army is overthrown and its leader slain, the cause will surely be found among these five dangerous faults.  … Continue reading

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VIII. Variation in Tactics – The Five Faults

Sun Tzu said: 12. There are five dangerous faults which may affect a general: (1) Recklessness, which leads to destruction; (2) cowardice, which leads to capture; (3) a hasty temper, which can be provoked by insults; (4) a delicacy of … Continue reading

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VIII. Variation in Tactics – Advantage and Disadvantage

Sun Tzu said:  5. The general who does not understand these, may be well acquainted with the configuration of the country, yet he will not be able to turn his knowledge to practical account.  6. So, the student of war … Continue reading

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