Category Archives: The CEO

XIII. The Use of Intelligence – Foreknowledge

Sun Tzu said:  4. Thus, what enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge.  5. Now this foreknowledge cannot be elicited from spirits; it cannot … Continue reading

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XII. The Attack – Stay Disciplined

Sun Tzu said: 21. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life. 22. Hence the enlightened ruler is heedful, and the good general full … Continue reading

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XII. The Attack – Spirit of the Enterprise

Sun Tzu said: 15. Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise; for the result is waste of time and general stagnation. In business: 15. … Continue reading

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XII. The Attack – Control Tower

Sun Tzu said: 11. A wind that rises in the daytime lasts long, but a night breeze soon falls. 12. In every army, the five developments connected with fire must be known, the movements of the stars calculated, and a … Continue reading

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XI. The Nine Market Situations – Follow then Strike

Sun Tzu said: 66. Forestall your opponent by seizing what he holds dear, and subtly contrive to time his arrival on the ground. 67. Walk in the path defined by rule, and accommodate yourself to the enemy until you can … Continue reading

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XI. The Nine Market Situations – Consolidate

Sun Tzu said: 46. Therefore, on dispersive ground, I would inspire my men with unity of purpose.  On facile ground, I would see that there is close connection between all parts of my army. 47. On contentious ground, I would … Continue reading

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XI. The Nine Market Situations – CEO of Subtlety

Sun Tzu said: 39. He burns his boats and breaks his cooking-pots; like a shepherd driving a flock of sheep, he drives his men this way and that, and nothing knows whither he is going. 40. To muster his host … Continue reading

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XI. The Nine Market Situations – CEO of Variety

Sun Tzu said: 37. By altering his arrangements and changing his plans, he keeps the enemy without definite knowledge.  By shifting his camp and taking circuitous routes, he prevents the enemy from anticipating his purpose. 38. At the critical moment, … Continue reading

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XI. The Nine Market Situations – No Superstition

Sun Tzu said: 26. Prohibit the taking of omens, and do away with superstitious doubts.  Then, until death itself comes, no calamity need be feared. In business: 26. Prohibit the taking of prophecies, and do away with superstitious doubts. Then, … Continue reading

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XI. The Nine Market Situations – Power of Culture

Sun Tzu said: 25. Thus, without waiting to be marshaled, the soldiers will be constantly on the qui vive; without waiting to be asked, they will do your will; without restrictions, they will be faithful; without giving orders, they can … Continue reading

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