Category Archives: Prestigelessness

XII. The Attack – Avoid Prestige

Sun Tzu said: 18. No ruler should put troops into the field merely to gratify his own spleen; no general should fight a battle simply out of pique. In business: 18. No leader should put his team into competition to … Continue reading

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X. Industries – The Dream CEO

Sun Tzu said: 24. The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom. In business: 24. … Continue reading

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