Category Archives: IX. Positioning the Company

IX. Positioning the Company – Capture Profitable Segments

Sun Tzu said:  5. If you are anxious to fight, you should not go to meet the invader near a river which he has to cross.  6. Moor your craft higher up than the enemy, and facing the sun.  Do … Continue reading

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IX. Positioning the Company – Retain Good Customers

Sun Tzu said:  3. After crossing a river, you should get far away from it.  4. When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream. It will be best to … Continue reading

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IX. Positioning the Company – Capture the Trend

Sun Tzu said:  1.  We come now to the question of encamping the army, and observing signs of the enemy.  Pass quickly over mountains, and keep in the neighborhood of valleys.  2. Camp in high places, facing the sun.  Do … Continue reading

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