Category Archives: Picking Battles

XII. The Attack – Avoid Prestige

Sun Tzu said: 18. No ruler should put troops into the field merely to gratify his own spleen; no general should fight a battle simply out of pique. In business: 18. No leader should put his team into competition to … Continue reading

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XII. The Attack – Control Tower

Sun Tzu said: 11. A wind that rises in the daytime lasts long, but a night breeze soon falls. 12. In every army, the five developments connected with fire must be known, the movements of the stars calculated, and a … Continue reading

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XI. The Nine Market Situations – Rush In

Sun Tzu said: 65. If the enemy leaves a door open, you must rush in. In business: 65. If the competition leaves a door open, you must rush in.

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XI. The Nine Market Situations – Sense of Urgency

Sun Tzu said: 19. Rapidity is the essence of war:  take advantage of the enemy’s unreadiness, make your way by unexpected routes, and attack unguarded spots. In business: 19. Sense of urgency is the essence of business: take advantage of … Continue reading

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IX. Positioning the Company – Time the Customer

Sun Tzu said: 14. When, in consequence of heavy rains up-country, a river which you wish to ford is swollen and flecked with foam, you must wait until it subsides. In business: 14. When a customer is on a roll … Continue reading

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VIII. Variation in Tactics – Exceptions

Sun Tzu said:  3. There are roads which must not be followed, armies which must be not attacked, towns which must be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.  4. The … Continue reading

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VII. Maneuvering – Conclusion

Sun Tzu said: 35. Do not swallow bait offered by the enemy.  Do not interfere with an army that is returning home. 36. When you surround an army, leave an outlet free.  Do not press a desperate foe too hard. … Continue reading

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VII. Maneuvering – Advancing Uphill

Sun Tzu said: 33. It is a military axiom not to advance uphill against the enemy, nor to oppose him when he comes downhill. 34. Do not pursue an enemy who simulates flight; do not attack soldiers whose temper is … Continue reading

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VII. Maneuvering – Husbanding Strength

Sun Tzu said: 31. To be near the goal while the enemy is still far from it, to wait at ease while the enemy is toiling and struggling, to be well-fed while the enemy is famished:–this is the art of … Continue reading

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VII. Maneuvering – Camouflaging Tactics

Sun Tzu said: 15. In war, practice dissimulation, and you will succeed. 16. Whether to concentrate or to divide your troops, must be decided by circumstances. 17. Let your rapidity be that of the wind, your compactness that of the … Continue reading

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