Category Archives: XI. The Nine Market Situations

XI. The Nine Market Situations – Follow then Strike

Sun Tzu said: 66. Forestall your opponent by seizing what he holds dear, and subtly contrive to time his arrival on the ground. 67. Walk in the path defined by rule, and accommodate yourself to the enemy until you can … Continue reading

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XI. The Nine Market Situations – Rush In

Sun Tzu said: 65. If the enemy leaves a door open, you must rush in. In business: 65. If the competition leaves a door open, you must rush in.

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XI. The Nine Market Situations – Crisis to Victory

Sun Tzu said: 58. Place your army in deadly peril, and it will survive; plunge it into desperate straits, and it will come off in safety. 59. For it is precisely when a force has fallen into harm’s way that … Continue reading

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XI. The Nine Market Situations – Local Guides

Sun Tzu said: 52. We cannot enter into alliance with neighboring princes until we are acquainted with their designs.  We are not fit to lead an army on the march unless we are familiar with the face of the country–its … Continue reading

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XI. The Nine Market Situations – Consolidate

Sun Tzu said: 46. Therefore, on dispersive ground, I would inspire my men with unity of purpose.  On facile ground, I would see that there is close connection between all parts of my army. 47. On contentious ground, I would … Continue reading

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XI. The Nine Market Situations – Penetrate Deeply

Sun Tzu said: 41. The different measures suited to the nine varieties of ground; the expediency of aggressive or defensive tactics; and the fundamental laws of human nature:  these are things that must most certainly be studied. 42. When invading … Continue reading

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XI. The Nine Market Situations – CEO of Subtlety

Sun Tzu said: 39. He burns his boats and breaks his cooking-pots; like a shepherd driving a flock of sheep, he drives his men this way and that, and nothing knows whither he is going. 40. To muster his host … Continue reading

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XI. The Nine Market Situations – CEO of Variety

Sun Tzu said: 37. By altering his arrangements and changing his plans, he keeps the enemy without definite knowledge.  By shifting his camp and taking circuitous routes, he prevents the enemy from anticipating his purpose. 38. At the critical moment, … Continue reading

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XI. The Nine Market Situations – No Superstition

Sun Tzu said: 26. Prohibit the taking of omens, and do away with superstitious doubts.  Then, until death itself comes, no calamity need be feared. In business: 26. Prohibit the taking of prophecies, and do away with superstitious doubts. Then, … Continue reading

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XI. The Nine Market Situations – Power of Culture

Sun Tzu said: 25. Thus, without waiting to be marshaled, the soldiers will be constantly on the qui vive; without waiting to be asked, they will do your will; without restrictions, they will be faithful; without giving orders, they can … Continue reading

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