Category Archives: Key Advice

IX. Positioning the Company – Beware of Plots

Sun Tzu said: 26. Peace proposals unaccompanied by a sworn covenant indicate a plot. In business: 26. Alliance proposals unaccompanied by a sworn covenant indicate a plot.

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VIII. Variation in Tactics – The Five Faults

Sun Tzu said: 12. There are five dangerous faults which may affect a general: (1) Recklessness, which leads to destruction; (2) cowardice, which leads to capture; (3) a hasty temper, which can be provoked by insults; (4) a delicacy of … Continue reading

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VIII. Variation in Tactics – Readiness

Sun Tzu said: 11. The art of war teaches us to rely not on the likelihood of the enemy’s not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on … Continue reading

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VIII. Variation in Tactics – Exceptions

Sun Tzu said:  3. There are roads which must not be followed, armies which must be not attacked, towns which must be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.  4. The … Continue reading

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VII. Maneuvering – Giving Credit

Sun Tzu said: 20. When you plunder a countryside, let the spoil be divided amongst your men; when you capture new territory, cut it up into allotments for the benefit of the soldiery. In business: 20. When you reap the … Continue reading

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VII. Maneuvering – The Artifice of Variation

Sun Tzu said:  4. Thus, to take a long and circuitous route, after enticing the enemy out of the way, and though starting after him, to contrive to reach the goal before him, shows knowledge of the artifice of DEVIATION. … Continue reading

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VI. Weak Points and Strong – Infinite Variety

Sun Tzu said: 28. Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances. 29. Military tactics are like unto water; for water in its natural course … Continue reading

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VI. Weak Points and Strong – Early Bird

Sun Tzu said:  1.  Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted. In business: … Continue reading

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I. Laying Plans – Creativity and Adaptation

Sun Tzu said: 16. While heading the profit of my counsel, avail yourself also of any helpful circumstances over and beyond the ordinary rules. 17. According as circumstances are favorable, one should modify one’s plans. In business: 16. While benefitting … Continue reading

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I. Laying Plans – Listening and Acting

Sun Tzu said: 15. The general that hearkens to my counsel and acts upon it, will conquer:  let such a one be retained in command!  The general that hearkens not to my counsel nor acts upon it, will suffer defeat:–let … Continue reading

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