Category Archives: Key Advice

XIII. The Use of Intelligence – For All Business

Sun Tzu said: 18. Be subtle! be subtle! and use your spies for every kind of business. In business: 18. Be subtle! Be subtle! And use intelligence for every kind of business.

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XII. The Attack – Spirit of the Enterprise

Sun Tzu said: 15. Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise; for the result is waste of time and general stagnation. In business: 15. … Continue reading

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XI. The Nine Market Situations – Rush In

Sun Tzu said: 65. If the enemy leaves a door open, you must rush in. In business: 65. If the competition leaves a door open, you must rush in.

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XI. The Nine Market Situations – Unfathomable Plans

Sun Tzu said: 22. Carefully study the well-being of your men, and do not overtax them.  Concentrate your energy and hoard your strength.  Keep your army continually on the move, and devise unfathomable plans. In business: 22. Carefully study the … Continue reading

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XI. The Nine Market Situations – Sense of Urgency

Sun Tzu said: 19. Rapidity is the essence of war:  take advantage of the enemy’s unreadiness, make your way by unexpected routes, and attack unguarded spots. In business: 19. Sense of urgency is the essence of business: take advantage of … Continue reading

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X. Industries – Success Complete

Sun Tzu said: 30. Hence the experienced soldier, once in motion, is never bewildered; once he has broken camp, he is never at a loss. 31. Hence the saying:  If you know the enemy and know yourself, your victory will … Continue reading

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X. Industries – Your Children

Sun Tzu said: 25. Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death. 26. If, however, you … Continue reading

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X. Industries – The Dream CEO

Sun Tzu said: 24. The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom. In business: 24. … Continue reading

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X. Industries – The Owner’s Bidding

Sun Tzu said: 23. If fighting is sure to result in victory, then you must fight, even though the ruler forbid it; if fighting will not result in victory, then you must not fight even at the ruler’s bidding. In … Continue reading

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IX. Positioning the Company – Habitual Enforcement

Sun Tzu said: 44. If in training soldiers commands are habitually enforced, the army will be well-disciplined; if not, its discipline will be bad. 45. If a general shows confidence in his men but always insists on his orders being … Continue reading

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