Category Archives: Finance and Discipline

XII. The Attack – Stay Disciplined

Sun Tzu said: 21. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life. 22. Hence the enlightened ruler is heedful, and the good general full … Continue reading

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XII. The Attack – Control Tower

Sun Tzu said: 11. A wind that rises in the daytime lasts long, but a night breeze soon falls. 12. In every army, the five developments connected with fire must be known, the movements of the stars calculated, and a … Continue reading

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XII. The Attack – Delivery and Direction

Sun Tzu said:  9. (4) If it is possible to make an assault with fire from without, do not wait for it to break out within, but deliver your attack at a favorable moment. 10. (5) When you start a … Continue reading

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XI. The Nine Market Situations – Penetrate Deeply

Sun Tzu said: 41. The different measures suited to the nine varieties of ground; the expediency of aggressive or defensive tactics; and the fundamental laws of human nature:  these are things that must most certainly be studied. 42. When invading … Continue reading

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XI. The Nine Market Situations – No Superstition

Sun Tzu said: 26. Prohibit the taking of omens, and do away with superstitious doubts.  Then, until death itself comes, no calamity need be feared. In business: 26. Prohibit the taking of prophecies, and do away with superstitious doubts. Then, … Continue reading

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XI. The Nine Market Situations – Unfathomable Plans

Sun Tzu said: 22. Carefully study the well-being of your men, and do not overtax them.  Concentrate your energy and hoard your strength.  Keep your army continually on the move, and devise unfathomable plans. In business: 22. Carefully study the … Continue reading

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X. Industries – Your Children

Sun Tzu said: 25. Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death. 26. If, however, you … Continue reading

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X. Industries – CEO Disasters

Sun Tzu said: 14. Now an army is exposed to six several calamities, not arising from natural causes, but from faults for which the general is responsible.  These are:  (1) Flight; (2) insubordination; (3) collapse; (4) ruin; (5) disorganization; (6) … Continue reading

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IX. Positioning the Company – Habitual Enforcement

Sun Tzu said: 44. If in training soldiers commands are habitually enforced, the army will be well-disciplined; if not, its discipline will be bad. 45. If a general shows confidence in his men but always insists on his orders being … Continue reading

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IX. Positioning the Company – Killing Litigation

Sun Tzu said:  7. In crossing salt-marshes, your sole concern should be to get over them quickly, without any delay.  8. If forced to fight in a salt-marsh, you should have water and grass near you, and get your back … Continue reading

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