Category Archives: Culture

XIII. The Use of Intelligence – Remove Bad Apples

Sun Tzu said: 19. If a secret piece of news is divulged by a spy before the time is ripe, he must be put to death together with the man to whom the secret was told. In business: 19. If … Continue reading

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XII. The Attack – Spirit of the Enterprise

Sun Tzu said: 15. Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise; for the result is waste of time and general stagnation. In business: 15. … Continue reading

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XI. The Nine Market Situations – Crisis to Victory

Sun Tzu said: 58. Place your army in deadly peril, and it will survive; plunge it into desperate straits, and it will come off in safety. 59. For it is precisely when a force has fallen into harm’s way that … Continue reading

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XI. The Nine Market Situations – CEO of Subtlety

Sun Tzu said: 39. He burns his boats and breaks his cooking-pots; like a shepherd driving a flock of sheep, he drives his men this way and that, and nothing knows whither he is going. 40. To muster his host … Continue reading

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XI. The Nine Market Situations – No Superstition

Sun Tzu said: 26. Prohibit the taking of omens, and do away with superstitious doubts.  Then, until death itself comes, no calamity need be feared. In business: 26. Prohibit the taking of prophecies, and do away with superstitious doubts. Then, … Continue reading

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XI. The Nine Market Situations – Power of Culture

Sun Tzu said: 25. Thus, without waiting to be marshaled, the soldiers will be constantly on the qui vive; without waiting to be asked, they will do your will; without restrictions, they will be faithful; without giving orders, they can … Continue reading

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XI. The Nine Market Situations – Unfathomable Plans

Sun Tzu said: 22. Carefully study the well-being of your men, and do not overtax them.  Concentrate your energy and hoard your strength.  Keep your army continually on the move, and devise unfathomable plans. In business: 22. Carefully study the … Continue reading

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X. Industries – Your Children

Sun Tzu said: 25. Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death. 26. If, however, you … Continue reading

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X. Industries – CEO Disasters

Sun Tzu said: 14. Now an army is exposed to six several calamities, not arising from natural causes, but from faults for which the general is responsible.  These are:  (1) Flight; (2) insubordination; (3) collapse; (4) ruin; (5) disorganization; (6) … Continue reading

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IX. Positioning the Company – Habitual Enforcement

Sun Tzu said: 44. If in training soldiers commands are habitually enforced, the army will be well-disciplined; if not, its discipline will be bad. 45. If a general shows confidence in his men but always insists on his orders being … Continue reading

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