Category Archives: Creativity

XII. The Attack – The Five Ways

Sun Tzu said:  1.  There are five ways of attacking with fire.  The first is to burn soldiers in their camp; the second is to burn stores; the third is to burn baggage trains; the fourth is to burn arsenals … Continue reading

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XI. The Nine Market Situations – Follow then Strike

Sun Tzu said: 66. Forestall your opponent by seizing what he holds dear, and subtly contrive to time his arrival on the ground. 67. Walk in the path defined by rule, and accommodate yourself to the enemy until you can … Continue reading

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XI. The Nine Market Situations – CEO of Subtlety

Sun Tzu said: 39. He burns his boats and breaks his cooking-pots; like a shepherd driving a flock of sheep, he drives his men this way and that, and nothing knows whither he is going. 40. To muster his host … Continue reading

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XI. The Nine Market Situations – Sense of Urgency

Sun Tzu said: 19. Rapidity is the essence of war:  take advantage of the enemy’s unreadiness, make your way by unexpected routes, and attack unguarded spots. In business: 19. Sense of urgency is the essence of business: take advantage of … Continue reading

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XI. The Nine Market Situations – Seize Position

Sun Tzu said: 18. If asked how to cope with a great host of the enemy in orderly array and on the point of marching to the attack, I should say:  “Begin by seizing something which your opponent holds dear; … Continue reading

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XI. The Nine Market Situations – Disrupting

Sun Tzu said: 15. Those who were called skillful leaders of old knew how to drive a wedge between the enemy’s front and rear; to prevent co-operation between his large and small divisions; to hinder the good troops from rescuing … Continue reading

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X. Industries – Your Children

Sun Tzu said: 25. Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death. 26. If, however, you … Continue reading

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VIII. Variation in Tactics – Reducing the Competition

Sun Tzu said: 10. Reduce the hostile chiefs by inflicting damage on them; and make trouble for them, and keep them constantly engaged; hold out specious allurements, and make them rush to any given point. In business: 10. Reduce the … Continue reading

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VII. Maneuvering – Ponder and Deliberate

Sun Tzu said: 21. Ponder and deliberate before you make a move. 22. He will conquer who has learnt the artifice of deviation.  Such is the art of maneuvering. In business: 21. Ponder and deliberate before you make a move. … Continue reading

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VII. Maneuvering – The Artifice of Variation

Sun Tzu said:  4. Thus, to take a long and circuitous route, after enticing the enemy out of the way, and though starting after him, to contrive to reach the goal before him, shows knowledge of the artifice of DEVIATION. … Continue reading

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