Category Archives: Conclusions

XII. The Attack – Stay Disciplined

Sun Tzu said: 21. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life. 22. Hence the enlightened ruler is heedful, and the good general full … Continue reading

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XI. The Nine Market Situations – Follow then Strike

Sun Tzu said: 66. Forestall your opponent by seizing what he holds dear, and subtly contrive to time his arrival on the ground. 67. Walk in the path defined by rule, and accommodate yourself to the enemy until you can … Continue reading

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XI. The Nine Market Situations – Local Guides

Sun Tzu said: 52. We cannot enter into alliance with neighboring princes until we are acquainted with their designs.  We are not fit to lead an army on the march unless we are familiar with the face of the country–its … Continue reading

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XI. The Nine Market Situations – Consolidate

Sun Tzu said: 46. Therefore, on dispersive ground, I would inspire my men with unity of purpose.  On facile ground, I would see that there is close connection between all parts of my army. 47. On contentious ground, I would … Continue reading

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XI. The Nine Market Situations – Power of Culture

Sun Tzu said: 25. Thus, without waiting to be marshaled, the soldiers will be constantly on the qui vive; without waiting to be asked, they will do your will; without restrictions, they will be faithful; without giving orders, they can … Continue reading

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IX. Positioning the Company – Act on the Obvious

Sun Tzu said: 10. These are the four useful branches of military knowledge which enabled the Yellow Emperor to vanquish four several sovereigns. 11. All armies prefer high ground to low and sunny places to dark. In business: 10. These … Continue reading

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VIII. Variation in Tactics – Study the Faults

Sun Tzu said: 13. These are the five besetting sins of a general, ruinous to the conduct of war. 14. When an army is overthrown and its leader slain, the cause will surely be found among these five dangerous faults.  … Continue reading

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VII. Maneuvering – Conclusion

Sun Tzu said: 35. Do not swallow bait offered by the enemy.  Do not interfere with an army that is returning home. 36. When you surround an army, leave an outlet free.  Do not press a desperate foe too hard. … Continue reading

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I. Laying Plans – Conclusion

Sun Tzu said: 25. These military devices, leading to victory, must not be divulged beforehand. 26. Now the general who wins a battle makes many calculations in his temple ere the battle is fought.  The general who loses a battle … Continue reading

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I. Laying Plans – Perception and Action

Sun Tzu said: 22. If your opponent is of choleric temper, seek to irritate him.  Pretend to be weak, that he may grow arrogant. 23. If he is taking his ease, give him no rest.  If his forces are united, … Continue reading

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