Category Archives: Chapter Intros

IV. Tactical Dispositions – Defence

Sun Tzu said:  1.  The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy. In business: 1. The good leaders of old first put themselves beyond the … Continue reading

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III. Action by Stratagem – Taking the Market Intact

Sun Tzu said:  1.  In the practical art of war, the best thing of all is to take the enemy’s country whole and intact; to shatter and destroy it is not so good.  So, too, it is better to recapture … Continue reading

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II. Waging Business – The Cost of Heavy Campaigning

Sun Tzu said:  1. In the operations of war, where there are in the field a thousand swift chariots, as many heavy chariots, and a hundred thousand mail-clad soldiers, with provisions enough to carry them a thousand li, the expenditure … Continue reading

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I. Laying Plans – The Importance of the Art of Business

Sun Tzu said:  1. The art of war is of vital importance to the State. 2. It is a matter of life and death, a road either to safety or to ruin.  Hence it is a subject of inquiry which can … Continue reading

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