Category Archives: Chapter Intros

XIII. The Use of Intelligence – Local, Inward, Converted

Sun Tzu said:  9. Having local spies means employing the services of the inhabitants of a district. 10. Having inward spies, making use of officials of the enemy. 11. Having converted spies, getting hold of the enemy’s spies and using … Continue reading

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XIII. The Use of Intelligence – Divine Manipulation

Sun Tzu said:  7. Hence the use of spies, of whom there are five classes:  (1) Local spies; (2) inward spies; (3) converted spies; (4) doomed spies; (5) surviving spies.  8. When these five kinds of spy are all at … Continue reading

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XIII. The Use of Intelligence – Foreknowledge

Sun Tzu said:  4. Thus, what enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge.  5. Now this foreknowledge cannot be elicited from spirits; it cannot … Continue reading

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XII. The Attack – The Five Ways

Sun Tzu said:  1.  There are five ways of attacking with fire.  The first is to burn soldiers in their camp; the second is to burn stores; the third is to burn baggage trains; the fourth is to burn arsenals … Continue reading

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X. Industries – The Six Kinds

Sun Tzu said:  1.  We may distinguish six kinds of terrain, to wit:  (1) Accessible ground; (2) entangling ground; (3) temporizing ground; (4) narrow passes; (5) precipitous heights; (6) positions at a great distance from the enemy. In business: 1. … Continue reading

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IX. Positioning the Company – Capture the Trend

Sun Tzu said:  1.  We come now to the question of encamping the army, and observing signs of the enemy.  Pass quickly over mountains, and keep in the neighborhood of valleys.  2. Camp in high places, facing the sun.  Do … Continue reading

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VIII. Variation in Tactics – Market Guidance

Sun Tzu said:  1.  In war, the general receives his commands from the sovereign, collects his army and concentrates his forces  2. When in difficult country, do not encamp.  In country where high roads intersect, join hands with your allies.  … Continue reading

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VII. Maneuvering – Getting the Right People

Sun Tzu said:  1.  In war, the general receives his commands from the sovereign.  2. Having collected an army and concentrated his forces, he must blend and harmonize the different elements thereof before pitching his camp. In business: 1. In … Continue reading

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VI. Weak Points and Strong – Early Bird

Sun Tzu said:  1.  Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted. In business: … Continue reading

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V. Energy – Control of a Giant

Sun Tzu said:  1.  The control of a large force is the same principle as the control of a few men:  it is merely a question of dividing up their numbers. In business: 1. The control of a large company … Continue reading

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