Category Archives: Awareness

XIII. The Use of Intelligence – Foreknowledge

Sun Tzu said:  4. Thus, what enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge.  5. Now this foreknowledge cannot be elicited from spirits; it cannot … Continue reading

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XII. The Attack – Control Tower

Sun Tzu said: 11. A wind that rises in the daytime lasts long, but a night breeze soon falls. 12. In every army, the five developments connected with fire must be known, the movements of the stars calculated, and a … Continue reading

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XII. The Attack – Delivery and Direction

Sun Tzu said:  9. (4) If it is possible to make an assault with fire from without, do not wait for it to break out within, but deliver your attack at a favorable moment. 10. (5) When you start a … Continue reading

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XI. The Nine Market Situations – Crisis to Victory

Sun Tzu said: 58. Place your army in deadly peril, and it will survive; plunge it into desperate straits, and it will come off in safety. 59. For it is precisely when a force has fallen into harm’s way that … Continue reading

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XI. The Nine Market Situations – Penetrate Deeply

Sun Tzu said: 41. The different measures suited to the nine varieties of ground; the expediency of aggressive or defensive tactics; and the fundamental laws of human nature:  these are things that must most certainly be studied. 42. When invading … Continue reading

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XI. The Nine Market Situations – Unfathomable Plans

Sun Tzu said: 22. Carefully study the well-being of your men, and do not overtax them.  Concentrate your energy and hoard your strength.  Keep your army continually on the move, and devise unfathomable plans. In business: 22. Carefully study the … Continue reading

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X. Industries – Success Complete

Sun Tzu said: 30. Hence the experienced soldier, once in motion, is never bewildered; once he has broken camp, he is never at a loss. 31. Hence the saying:  If you know the enemy and know yourself, your victory will … Continue reading

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X. Industries – Protected

Sun Tzu said: 12. If you are situated at a great distance from the enemy, and the strength of the two armies is equal, it is not easy to provoke a battle, and fighting will be to your disadvantage. In … Continue reading

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X. Industries – Complex

Sun Tzu said:  4. Ground which can be abandoned but is hard to re-occupy is called entangling.  5. From a position of this sort, if the enemy is unprepared, you may sally forth and defeat him.  But if the enemy … Continue reading

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IX. Positioning the Company – Unoccupied Spot

Sun Tzu said: 31. If the enemy sees an advantage to be gained and makes no effort to secure it, the soldiers are exhausted. 32. If birds gather on any spot, it is unoccupied.  Clamor by night betokens nervousness. In … Continue reading

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