Category Archives: Action

XI. The Nine Market Situations – Seize Position

Sun Tzu said: 18. If asked how to cope with a great host of the enemy in orderly array and on the point of marching to the attack, I should say:  “Begin by seizing something which your opponent holds dear; … Continue reading

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XI. The Nine Market Situations – Disrupting

Sun Tzu said: 15. Those who were called skillful leaders of old knew how to drive a wedge between the enemy’s front and rear; to prevent co-operation between his large and small divisions; to hinder the good troops from rescuing … Continue reading

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X. Industries – The Owner’s Bidding

Sun Tzu said: 23. If fighting is sure to result in victory, then you must fight, even though the ruler forbid it; if fighting will not result in victory, then you must not fight even at the ruler’s bidding. In … Continue reading

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IX. Positioning the Company – Act on the Obvious

Sun Tzu said: 10. These are the four useful branches of military knowledge which enabled the Yellow Emperor to vanquish four several sovereigns. 11. All armies prefer high ground to low and sunny places to dark. In business: 10. These … Continue reading

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IX. Positioning the Company – Killing Litigation

Sun Tzu said:  7. In crossing salt-marshes, your sole concern should be to get over them quickly, without any delay.  8. If forced to fight in a salt-marsh, you should have water and grass near you, and get your back … Continue reading

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IX. Positioning the Company – Retain Good Customers

Sun Tzu said:  3. After crossing a river, you should get far away from it.  4. When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream. It will be best to … Continue reading

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VIII. Variation in Tactics – Reducing the Competition

Sun Tzu said: 10. Reduce the hostile chiefs by inflicting damage on them; and make trouble for them, and keep them constantly engaged; hold out specious allurements, and make them rush to any given point. In business: 10. Reduce the … Continue reading

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VIII. Variation of Tactics – Capturing the Advantage

Sun Tzu said:  8. If our expectation of advantage be tempered in this way, we may succeed in accomplishing the essential part of our schemes.  9. If, on the other hand, in the midst of difficulties we are always ready … Continue reading

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VIII. Variation in Tactics – Exceptions

Sun Tzu said:  3. There are roads which must not be followed, armies which must be not attacked, towns which must be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.  4. The … Continue reading

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VII. Maneuvering – Conclusion

Sun Tzu said: 35. Do not swallow bait offered by the enemy.  Do not interfere with an army that is returning home. 36. When you surround an army, leave an outlet free.  Do not press a desperate foe too hard. … Continue reading

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