Category Archives: Action
XIII. The Use of Intelligence – Remove Bad Apples
Sun Tzu said: 19. If a secret piece of news is divulged by a spy before the time is ripe, he must be put to death together with the man to whom the secret was told. In business: 19. If … Continue reading
XII. The Attack – Delivery and Direction
Sun Tzu said: 9. (4) If it is possible to make an assault with fire from without, do not wait for it to break out within, but deliver your attack at a favorable moment. 10. (5) When you start a … Continue reading
XII. The Attack – The Five Ways
Sun Tzu said: 1. There are five ways of attacking with fire. The first is to burn soldiers in their camp; the second is to burn stores; the third is to burn baggage trains; the fourth is to burn arsenals … Continue reading
XI. The Nine Market Situations – Follow then Strike
Sun Tzu said: 66. Forestall your opponent by seizing what he holds dear, and subtly contrive to time his arrival on the ground. 67. Walk in the path defined by rule, and accommodate yourself to the enemy until you can … Continue reading
XI. The Nine Market Situations – Rush In
Sun Tzu said: 65. If the enemy leaves a door open, you must rush in. In business: 65. If the competition leaves a door open, you must rush in.
XI. The Nine Market Situations – Consolidate
Sun Tzu said: 46. Therefore, on dispersive ground, I would inspire my men with unity of purpose. On facile ground, I would see that there is close connection between all parts of my army. 47. On contentious ground, I would … Continue reading
XI. The Nine Market Situations – Penetrate Deeply
Sun Tzu said: 41. The different measures suited to the nine varieties of ground; the expediency of aggressive or defensive tactics; and the fundamental laws of human nature: these are things that must most certainly be studied. 42. When invading … Continue reading
XI. The Nine Market Situations – No Superstition
Sun Tzu said: 26. Prohibit the taking of omens, and do away with superstitious doubts. Then, until death itself comes, no calamity need be feared. In business: 26. Prohibit the taking of prophecies, and do away with superstitious doubts. Then, … Continue reading
XI. The Nine Market Situations – Unfathomable Plans
Sun Tzu said: 22. Carefully study the well-being of your men, and do not overtax them. Concentrate your energy and hoard your strength. Keep your army continually on the move, and devise unfathomable plans. In business: 22. Carefully study the … Continue reading
XI. The Nine Market Situations – Sense of Urgency
Sun Tzu said: 19. Rapidity is the essence of war: take advantage of the enemy’s unreadiness, make your way by unexpected routes, and attack unguarded spots. In business: 19. Sense of urgency is the essence of business: take advantage of … Continue reading