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New app transforms 2,500 year old war strategies into business sense

In today’s business, it is good to know that some factors remain constant, at least for 2,500 years or so.

One hundred years after Lionel Giles’ translation of the Chinese version into English in 1910 came the first paper edition of “Sun Tzu’s The Art of Business”, an interpretation of the world famous The Art of War by Sun Tzu.

The new app is available in the Apple App Store and on iTunes from September, “Sun Tzu’s the Art of Business” has taken the ancient and well known Sun Tzu’s Art of War and made analogies and simple interpretations into business. The most useful feature of the app is the categorisation into useful topics, e.g. “The CEO”, “Alliances”, “Awareness” or “Picking Battles”. The app has an easy-to-use and intuitive user interface which is also very pretty to look at. The app features a nice ‘shake to shuffle’ function in addition to normal browsing of the book. Finally, the author has picked out his favourites and enabled you to do the same.

The app is targeted at investors, board members and business leaders who want to find inspiration to themselves and people around them through the share function. The app will cost €2.99 and is available for download as of now.

The author of the app claims that customers should “Start using this app in the evening and you will be a better investor, board member and manager already the next morning. You will find invaluable advice drawing on the wise words of Sun Tzu.”

There are a number of Sun Tzu apps available on the market but pretty much all of them have just copied the text and dumped it onto a more or less beautiful background without adding additional value or functionality.

Download the app at:

http://itunes.apple.com/us/app/sun-tzus-the-art-of-business/id458876093

About the publisher:

Hjalmar Didrikson is a Swedish private independent investor with intense experience of mergers and acquisitions, financing, negotiation, investment and corporate governance. He co-founded investment company Alfvén & Didrikson and has previously been with Scandinavia’s leading private equity firm EQT and an investment banker with UBS. This is his debut app.

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