XII. The Attack – Control Tower

Sun Tzu said: 11. A wind that rises in the daytime lasts long, but a night breeze soon falls. 12. In every army, the five developments connected with fire must be known, the movements of the stars calculated, and a watch kept for the proper days.

In business: 11. A trend that is based on real customer behaviours lasts long, but a mayfly soon dies. 12. In every company, the five developments connected with marketing campaigns must be known, the movement of the trends and the competition calculated, and a control tower kept to monitor events.

This entry was posted in Awareness, Finance and Discipline, Intelligence, Passion, Picking Battles, The CEO, The Trend, XII. The Attack. Bookmark the permalink.

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