XII. The Attack – The Five Ways

Sun Tzu said:  1.  There are five ways of attacking with fire.  The first is to burn soldiers in their camp; the second is to burn stores; the third is to burn baggage trains; the fourth is to burn arsenals and magazines; the fifth is to hurl dropping fire amongst the enemy.

In business: 1. There are five ways of designing a marketing attack. The first is to advertise; the second is to promote; the third is to give discounts; the fourth is to lobby; the fifth is to engage in random shenanigans.

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