XI. The Nine Market Situations – Follow then Strike

Sun Tzu said: 66. Forestall your opponent by seizing what he holds dear, and subtly contrive to time his arrival on the ground. 67. Walk in the path defined by rule, and accommodate yourself to the enemy until you can fight a decisive battle. 68. At first, then, exhibit the coyness of a maiden, until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.

In business: 66. Deter your rival by seizing what he holds dear, and move subtly to time his arrival on the market. 67. Walk in the path defined by rules, and accommodate yourself to the rival until you can fight a decisive campaign. 68. At first, then, exhibit the shyness of a maiden, until the rival gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the rival to oppose you.

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