XI. The Nine Market Situations – Crisis to Victory

Sun Tzu said: 58. Place your army in deadly peril, and it will survive; plunge it into desperate straits, and it will come off in safety. 59. For it is precisely when a force has fallen into harm’s way that is capable of striking a blow for victory.

In business: 58. Place your people outside their comfort zones, and they will survive; plunge them into desperate straits, and they will come off in safety. 59. For it is precisely when a company has fallen into crisis that it is capable of striking a blow for victory.

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