XI. The Nine Market Situations – Local Guides

Sun Tzu said: 52. We cannot enter into alliance with neighboring princes until we are acquainted with their designs.  We are not fit to lead an army on the march unless we are familiar with the face of the country–its mountains and forests, its pitfalls and precipices, its marshes and swamps.  We shall be unable to turn natural advantages to account unless we make use of local guides.

In business: 52. We cannot enter into alliance with other companies until we are familiar with their designs. We are not fit to lead a company on the market unless we are familiar with the market structure – its suppliers and customers, its substitutes and barriers to entry, its propensity to rivalry. We shall be unable to turn natural advantages to account unless we make use of local people.

This entry was posted in Alliances, Conclusions, Relationships, The Market, XI. The Nine Market Situations. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>