XI. The Nine Market Situations – Consolidate

Sun Tzu said: 46. Therefore, on dispersive ground, I would inspire my men with unity of purpose.  On facile ground, I would see that there is close connection between all parts of my army. 47. On contentious ground, I would hurry up my rear. 48. On open ground, I would keep a vigilant eye on my defenses.  On ground of intersecting highways, I would consolidate my alliances.

In business: 46. Therefore, in my home market, I would inspire my employees with unity of purpose. In easy situations, I would see that there is close connection between all parts of my company. 47. On markets vulnerable to disruption, I would hurry up my slow movers. 48. On accessible markets, I would keep a vigilant eye on my defenses. At an access point, I would consolidate my alliances.

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