XI. The Nine Market Situations – CEO of Subtlety

Sun Tzu said: 39. He burns his boats and breaks his cooking-pots; like a shepherd driving a flock of sheep, he drives his men this way and that, and nothing knows whither he is going. 40. To muster his host and bring it into danger:–this may be termed the business of the general.

In business: 39. He burns his old marketing materials and obsolete equipment; like a shepherd driving a flock of sheep, he drives his employees this way and that, and nothing knows where he is going. 40. To round up his rivals and bring them into danger – this may be termed the task of the leader.

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