XI. The Nine Market Situations – CEO of Variety

Sun Tzu said: 37. By altering his arrangements and changing his plans, he keeps the enemy without definite knowledge.  By shifting his camp and taking circuitous routes, he prevents the enemy from anticipating his purpose. 38. At the critical moment, the leader of an army acts like one who has climbed up a height and then kicks away the ladder behind him.  He carries his men deep into hostile territory before he shows his hand.

In business: 37. By altering his arrangements and changing his plans, he keeps the competition without definite knowledge. By shifting his message and taking indirect routes, he prevents the competition from anticipating his purpose. 38. At the critical moment, the leader of a company acts like one who has climbed up a height and then kicks away the ladder behind him. He carries his employees deep into the markets of the competitors before he shows his hand.

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