XI. The Nine Market Situations – Sense of Urgency

Sun Tzu said: 19. Rapidity is the essence of war:  take advantage of the enemy’s unreadiness, make your way by unexpected routes, and attack unguarded spots.

In business: 19. Sense of urgency is the essence of business: take advantage of the rival’s unreadiness, make your way by unexpected routes, and claim undefended positions.

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