XI. The Nine Market Situations – Seize Position

Sun Tzu said: 18. If asked how to cope with a great host of the enemy in orderly array and on the point of marching to the attack, I should say:  “Begin by seizing something which your opponent holds dear; then he will be amenable to your will.”

In business: 18. If asked how to cope with a great competitor in an effective manner and on the point of initiating a campaign, I should say: “Begin by seizing a position that your opponent holds dear, then he will be amenable to your will.”

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