XI. The Nine Market Situations – Disrupting

Sun Tzu said: 15. Those who were called skillful leaders of old knew how to drive a wedge between the enemy’s front and rear; to prevent co-operation between his large and small divisions; to hinder the good troops from rescuing the bad, the officers from rallying their men. 16. When the enemy’s men were united, they managed to keep them in disorder. 17. When it was to their advantage, they made a forward move; when otherwise, they stopped still.

In business: 15. Those who were called skilful leaders of old knew how to drive a wedge between the competition’s top and bottom; to prevent co-operation between his employees; to hinder the good teams from bailing out the bad, the leaders from rallying their employees. 16. When the rival’s employees were united, they managed to keep them in disorder. 17. When it was to their advantage, they made a forward move; when otherwise, they remained calm.

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