IX. Positioning the Company – Unoccupied Spot

Sun Tzu said: 31. If the enemy sees an advantage to be gained and makes no effort to secure it, the soldiers are exhausted. 32. If birds gather on any spot, it is unoccupied.  Clamor by night betokens nervousness.

In business: 31. If the competition sees an advantage to be gained and makes no effort to secure it, its employees are exhausted. 32. If small firms appear on a spot in the market, it is unoccupied. Complaints among the competitor’s employees betoken nervousness.

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