Sun Tzu said: 29. When the soldiers stand leaning on their spears, they are faint from want of food. 30. If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst.
In business: 29. When the employees are eager to make a good impression they fear for their jobs. 30. If those who are sent out from the competition begin by marketing themselves, their company will suffer from redundancies.