IX. Positioning the Company – Ambuscades

Sun Tzu said: 21. Movement amongst the trees of a forest shows that the enemy is advancing.  The appearance of a number of screens in the midst of thick grass means that the enemy wants to make us suspicious. 22. The rising of birds in their flight is the sign of an ambuscade.  Startled beasts indicate that a sudden attack is coming.

In business: 21. Movement amongst the media shows that the competition is advancing. The appearance of mixed messages that the competition wants to make us suspicious. 22. An increase of queries from the customer is the sign of an ambuscade. Evasive customer representatives indicate that a sudden attack is coming.

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