IX. Positioning the Company – Opaque Markets

Sun Tzu said: 17. If in the neighborhood of your camp there should be any hilly country, ponds surrounded by aquatic grass, hollow basins filled with reeds, or woods with thick undergrowth, they must be carefully routed out and searched; for these are places where men in ambush or insidious spies are likely to be lurking.

In business: 17. If in the neighborhood of your positioning there should be any intransparent markets, with hidden pitfalls islands of strong profits, low visibility of earnings, these markets should be carefully threaded; for these are places where the competition can ambush you and gain significant intelligence on you.

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