IX. Positioning the Company – Act on the Obvious

Sun Tzu said: 10. These are the four useful branches of military knowledge which enabled the Yellow Emperor to vanquish four several sovereigns. 11. All armies prefer high ground to low and sunny places to dark.

In business: 10. These are the four useful branches of business knowledge. 11. All companies prefer growing markets to declining and being with the Trend to being against it.

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