IX. Positioning the Company – Retain Good Customers

Sun Tzu said:  3. After crossing a river, you should get far away from it.  4. When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream. It will be best to let half the army get across, and then deliver your attack.

In business: 3. After winning a profitable customer, you should make great efforts to retain him.  4. When a rival company makes price cuts to a customer, do not advance to meet it at once. It will be best to let it show its cards and then deliver your attack.

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