Sun Tzu said: 1. We come now to the question of encamping the army, and observing signs of the enemy. Pass quickly over mountains, and keep in the neighborhood of valleys. 2. Camp in high places, facing the sun. Do not climb heights in order to fight. So much for mountain warfare.
In business: 1. We come now to the question of positioning the company, and observing signs of the competition. Make the Trend your friend, and keep in the neighborhood of large profit pools. 2. Position your offerings in growing markets, riding the Trend. So much for capturing growing business.