Sun Tzu said: 1. In war, the general receives his commands from the sovereign, collects his army and concentrates his forces 2. When in difficult country, do not encamp. In country where high roads intersect, join hands with your allies. Do not linger in dangerously isolated positions. In hemmed-in situations, you must resort to stratagem. In desperate position, you must fight.
In business: 1. In business, the leader receives his commands from the owner, collects his team and concentrates his forces. 2. When in a difficult market, do not settle there. In markets where important interests intersect, join hands with your allies. In isolated markets, do not procrastinate. In markets with high entry barriers, you must resort to stratagem. In a desperate position, you must fight.