VII. Maneuvering – Knowing Before Striking

Sun Tzu said: 12. We cannot enter into alliances until we are acquainted with the designs of our neighbors. 13. We are not fit to lead an army on the march unless we are familiar with the face of the country–its mountains and forests, its pitfalls and precipices, its marshes and swamps.

In business: 12. We cannot enter into alliances until we are acquainted with the designs of the other players in our market. 13. We are not fit to lead a company on a mission unless we are familiar with the face of the market – its suppliers and customer, its entry barriers and substitutes, its rivalry.

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