Sun Tzu said: 1. In the practical art of war, the best thing of all is to take the enemy’s country whole and intact; to shatter and destroy it is not so good. So, too, it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them.
In business: 1. In the practical art of business, the best thing of all is to take the competitor’s market whole and intact; to inflate it with discounts and advertising moneys is not so good. So, too, it is often better to acquire a company than destroy it.