I. Laying Plans – Perception and Awareness

Sun Tzu said: 20. Hold out baits to entice the enemy.  Feign disorder, and crush him. 21. If he is secure at all points, be prepared for him.  If he is in superior strength, evade him.

In business: 20. Hold out baits to entice the competition. Feign disorder, and crush it. 21. If the competition is secure at all points, be prepared for it. If the competition is in superior strength, don’t try to take it on head on.

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