I. Laying Plans – Perception

Sun Tzu said: 18. All warfare is based on deception. 19. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.

In business: 18. All business is based on perception. 19. Hence, when able to spend cash, we must seem unable; when developing new solutions, we must seem inactive, when we are near, we must make our competitors believe we are far away; when far away, we must make them believe we are near.

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